We conduct surveys, focus groups, and analyze social media and sales reports to identify a brand’s target consumer. This leads to the creation of a detailed consumer profile including key demographic and psychographic characteristics. We paint an inspiring picture of the consumers needs and aspirations including an understanding of heir lifestyle, values, interests, and unique product needs. We map the consumer journey from awareness to purchase and beyond. This includes identifying key moments and brand touch points.

We provide comprehensive analysis of the industry landscape, including competitive and marketplace dynamics. We examine key factors such as market size, growth projections and key distribution channels. Competitor analysis will dissect brand positioning, assortment strategies and market share. This information helps identify emerging opportunities, anticipate market challenges, and strategies to differentiate effectively in a competitive marketplace.

We collaborate to develop product positioning that sets brands apart in a crowded marketplace. We identify distinct product attributes that guide future innovation and product briefs. We ensure that every aspect of product reflects a brand’s values, vision, and personality. This product positioning includes thoughtful integration of brand identity through the application of design ethos, branding, material and color guidelines.

We develop assortment and merchandising strategies that meet the needs of customers. This involves analyzing sales data, consumer feedback, and trend forecasts to curate a balanced assortment that maximizes mix and rationalizes SKU investment. Our assortment strategies identify franchise and supporting models ultimately driving increased revenue, greater profitability and decreased inventory risk.

We optimize the presence and performance of footwear brands in the retail landscape. We help clients identify the most strategic retail partners and tailor product assortments to meet the unique needs of each channel. We advise clients on e-commerce strategies to capitalize on the growing digital marketplace. This includes website optimization to enhance user experience, increase conversions, and drive online sales.

We offer guidance on product design, development, and innovation to create footwear that meets market demands. This includes leveraging a vast network of design, development, and manufacturing experts for distinct functional expertise. We provide input on every detail from last choice to material / color selection to ensure world class product. We conduct user testing and validation to refine product iterations and maximize market fit. Ultimately, our goal is to partner in delivering products that meet performance expectations and are visually captivating.

We evaluate and enhance the footwear creation and go-to-market process. This involves a comprehensive assessment of existing processes related to product development, supply chain management and integration with cross-functional partners. We will define processes, workflows and deliverables by integrating best practices designed to increase speed, deliver product excellence and meet business objectives. We'll establish clear stage gates that enhance visibility into the creation process and ensure alignment with sales and marketing activities.

We develop tailored organizational design strategies aimed at streamlining operations and maximizing productivity. This includes a rigorous workload analysis process that informs capability needs, team size, and clear roles and responsibilities. Our goal is to empower footwear companies with organizational structures that enable them to unleash their full potential, deliver exceptional products.

We recognize the importance of addressing environmental impacts, social responsibility, and ethical sourcing in the creation process. We work to develop customized sustainability strategies that involves recycled and natural materials, minimizing production waste and energy consumption, and implementing sustainable packaging solutions. We build consumer-facing communication strategies that foster awareness and understanding among consumers.